It goes without saying that driving traffic to your site is important in today’s Internet-age. Here are some simple steps from Concentric Inbound Marketing Agency to do so online – for free.
If a Web site happens to also be a storefront of a product, the site’s owner may want to invest some time and energy into driving as much traffic as possible. While some traffic-driving actions will cost money, others are completely free and can be fun.
Use SEO to Drive Traffic
Most website traffic can be traced back to search engines. Utilizing a Search Engine Optimization (SEO) strategy is important. When a person is searching for a Web site, the search engine will scan the web for titles, tags and content that matches the keyword or words being searched. So it’s important to make sure a Web site can be found. This is a basic, first step that drives the traffic behind the scenes.
When designing a Website by oneself, it’s important to make sure the site provides a Meta-tag field. This is where users can place keywords about your site. Then, the site can be submitted to search engine submission services such as Submit It!
Use Social Networking Tools to Drive Traffic
On the site owner’s end, it’s important to keep up with social networking Web sites. Joining a few and talking with people about the Web site is a good way to spread the word. Also, create a mailing list that people can join. This will help webmasters keep their readers and visitors in the loop – and coming back to the Web site.
Basic sites that one can use include Twitter, Facebook and Linked in. Make sure that the Web site is pitched in a clear, honest and catchy way to readers. Establish a Facebook fan or business page – this way, the webmaster can add people that are in the product’s demographic.
LinkedIn is a site that showcases individual experience and resumes as well as business profiles. Creating a LinkedIn site is a good way to talk with prospective visitors as well.
Update Your Website
Keeping a blog on the Web site that is informative and interactive is a good way to build traffic. If people can leave comments, they may be inclined to visit again. Make sure to provide site updates and weekly articles or blogs to keep the information new and fresh. All of this can be placed on the site’s mailing list.
Analyze Your Traffic
It is very important to know from where the traffic comes. Signing up for Google Analytics is a great way to analyze traffic trends to the site’s traffic advantage.
It’s a free package, which, according to Google, “is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.”